Top 10 Smartphone Brands by Global Sales (2025)

The smartphone industry continues to evolve rapidly, with manufacturers competing fiercely in innovation, design, and performance. In 2025, global smartphone sales are driven by advancements in AI, foldable technology, and 5G connectivity. Here’s a look at the Top 10 Smartphone Brands by Global Sales in 2025:

1. Apple (USA)
Apple remains the world’s best-selling smartphone brand in 2025. Its iPhone lineup, powered by advanced AI and the A18 Bionic chip, continues to dominate premium markets. The brand’s strong ecosystem, security features, and camera performance keep it unmatched in user loyalty and global appeal.

2. Samsung (South Korea)
Samsung holds a strong second place, offering a wide range of devices — from the flagship Galaxy S and Z Fold series to budget-friendly A-series phones. Samsung’s innovations in foldable displays and camera sensors continue to lead the Android market.

3. Xiaomi (China)
Xiaomi has built a massive global customer base by combining high-end specs with competitive pricing. Its sub-brands Redmi and Poco perform exceptionally well in Asia and Europe, making it a dominant force in 2025.

4. Oppo (China)
Oppo’s sleek designs, camera innovations, and AI features have earned it a top spot among global smartphone brands. Its continued investment in fast charging and imaging technology makes it a strong Android contender.

5. Vivo (China)
Vivo is thriving through its focus on design aesthetics and camera excellence. The brand’s AI photography features and competitive mid-range phones have boosted its market share, especially in Asia and Africa.

6. Transsion Holdings (China)
The parent company of Tecno, Infinix, and Itel, Transsion dominates emerging markets in Africa and South Asia. Its affordable smartphones with excellent battery life have made it a global volume leader.

7. Huawei (China)
Despite earlier challenges, Huawei has made a comeback with its HarmonyOS and cutting-edge camera technology. Its focus on AI-powered performance and in-house chipsets keeps it strong in the Chinese and European markets.

8. Realme (China)
Realme continues to grow rapidly, targeting young consumers with stylish, affordable, and high-performance devices. Its combination of gaming features and fast charging makes it a top-selling brand in 2025.

9. Honor (China)
Once a sub-brand of Huawei, Honor has established its independent identity. Its premium-looking smartphones at competitive prices have boosted global sales, especially across Europe and the Middle East.

10. OnePlus (China)
OnePlus remains a favorite among performance enthusiasts. Its flagship killers and refined OxygenOS experience have helped it maintain a strong position in the premium and mid-tier smartphone segments.